Loyalty that lasts over time
Salary is a hygiene factor — what creates real loyalty is appreciation at the right time. With Glede you can celebrate anniversaries, milestones and achievements with gift cards that the recipient himself decides on.
12 000+
companies reward with Glede
50M+
stores accept the card
< 2 min
from trigger to delivery
Loyalty is built by small gestures, often
A one-off anniversary of ten years builds less loyalty than ten small gestures every year. Glede automates the small gestures — anniversaries, birthdays, project deliveries — without HR drowning in manual handling.
Automate anniversary
Connect Glede to the HR system. When an employee has a birthday, reaches their first ten-year anniversary or completes onboarding, the gift card is automatically sent with a personal greeting.
Template for every occasion
Create reusable gift card templates for every corporate event. HR defines once — the system takes care of the rest.
Same card for all offices
International teams? One Mastercard gift card works in 50 million stores globally. The same gesture, the same quality — regardless of whether the recipient is in Stockholm or Singapore.
Measure the effect
Link gift card data to eNPS, tenure or turnover in the dashboard. See which types of gestures actually move the retention curve.
From the first idea to an automated loyalty program
- 1
Map opportunities
Identifiera triggers — anniversary, onboarding, quarterly goals, retirement. Each trigger becomes an automation i Glede .
- 2
Create templates
Define templates for every occasion: amount, greeting, company logo. The templates are automatically applied when the trigger is met.
- 3
Connect the HR system
API integrations with BambooHR, Workday, Sympa and other HR systems. Or import via CSV with scheduled updates.
- 4
Follow up
See activation level, usage pattern and connection to eNPS. Iterate on underperforming templates.
About loyalty program with Glede
Incentive drives a specific behavior in the moment — reach the sales target, close the deal, vote in the survey. Loyalty is built over time through recurring gestures that show appreciation without demanding performance. Both can be driven with Glede , but the templates and trigger logic differ.
Ready to build real loyalty?
Set up your first anniversary flow in less than a working day. No start-up fees, no commitment period.