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Glede
Published April 22, 2026 · 3 min load time

Schibsted creates commitment in competitions with Glede

Sofia AllstrinSofia Allstrin
Schibsted creates commitment in competitions with Glede

“ Glede is perfect for companies that want to save time on gifts — while minimizing the risk of wasting money on gifts that are never used.”

Sofia Allstrin works at Schibsted Marketing Services. She and her team organize ongoing events together with partners, where competitions are used to create commitment among the participants. And, of course, prizes will be awarded to the winners.

"We have small competitions during the event to drive engagement - the first person to answer a factual question, or the winner of a Kahoot we prepared", explains Sofia.

Previously, Sofia experimented with different gift cards as a prize. Physical cards related to specific stores — beauty for those who were interested in it, cooking for the cooks in the room. The solution was not ideal.

Sofia spends a lot of time buying physical gift cards before each event. It was also difficult to know whether the winners would appreciate the particular card they received.

"There are so many participants at the event, and it's almost impossible to know what they want in advance."

** Glede simplifies everyday life**

Sofia saw a golden opportunity to simplify price management when she heard about it Glede . Three things that she particularly appreciates:

Genome Glede Sofia has found what she considers to be the perfect prize for competitions with many participants — fast to ship, universally applicable, and with the company's branding intact.

“We will absolutely continue to use Glede . There will be many events with competitions in the future - here will be gift cards from Glede to the winners.”

Sofia believes that Glede suitable for both small and large companies: "For anyone who wants to save time on prices and at the same time minimize the risk of wasting money on a gift that is never used."

“I love Glede . It makes my everyday life so much easier!”

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