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Glede
Glede vs GoGift

Glede or GoGift — which freedom of choice will you give?

GoGift is a Nordic multi-choice gift card where the recipient chooses between a selection of brands. Glede is a Mastercard gift card that works anywhere cards are accepted — no catalog, no restrictions. Here's an honest comparison.

50M+

stores accept Glede

0 kr

start-up fee

< 5 min

to the first broadcast

Overview

Two ways to solve "what should we give?"

GoGift solves this with a catalog: the recipient chooses from a selection of brands you have picked in advance. Glede solves it with one card that works everywhere — when traveling, in stores, online, in Apple Pay. The choice is about how freely the recipient should be able to decide.

Function by function

How the solutions differ

Application
Glede Mastercard — 50M+ stores, online and in-store
GoGift Over 1,000 gift cards in the catalog (incl. the SuperGift card)
Format
Glede 100% digital — sent via SMS or e-mail
GoGift Digital and physical
Automatic reminders
Glede Yes — we notify the recipient before expiration
GoGift No automatic reminders
Validity
Glede 4 months + 1 year free of charge after activation
GoGift 3 years
Online use
Glede Works at all online stores that accept Mastercard
GoGift Limited to the online stores in the selection
Use abroad
Glede Yes — Mastercard is accepted everywhere
GoGift Mainly Nordic chains
Digital wallet
Glede is added directly to Apple Pay and Google Wallet
GoGift Recipient chooses brand, then manual use
Norwegian tax logic
Glede The Tax Administration's borders are automatically flagged
GoGift Generic Platform — Tax Management on Your Side
Pricing model
Glede 3% service charge, minimum NOK 25 per gift card
GoGift Per-card fee + select brands may have margin
Best suited for
Glede Companies that will give complete freedom without curated selection
GoGift Employers who want to control what the recipient can choose

What suits you?

Briefly summarized

There is no one right solution — it's about how much choice you want to give the recipient.

Select Glede if …

You want the recipient to be able to use the gift card completely freely — on travel, adventures, shopping, locally, online. No catalog, no restrictions, automatic tax flags.

Choose GoGift if…

You prefer to give the recipient a curated selection of brands rather than complete freedom over where the money is spent.

Frequently Asked Questions

About choosing between Glede and GoGift

Yes — and significantly more. Glede is a Mastercard, so it works at all stores that take cards, including all the chains GoGift covers and tens of thousands of online stores and local stores that are not part of GoGift's selection.

Try Glede without commitment period

Create an account, upload a list of recipients and send your first gift card in under five minutes. No setup fee, no commitment period.