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Glede
Glede vs GoGift

Glede or GoGift — which freedom of choice will you give?

GoGift is a Nordic multi-choice gift card where the recipient chooses between a selection of brands. Glede is a Mastercard gift card that works anywhere cards are accepted — no catalog, no restrictions. Here's an honest comparison.

50M+

stores accept Glede

0 kr

start-up fee

< 5 min

to the first broadcast

Overview

Two ways to solve "what should we give?"

GoGift solves this with a catalog: the recipient chooses from a selection of brands you have picked in advance. Glede solves it with one card that works everywhere — when traveling, in stores, online, in Apple Pay. The choice is about how freely the recipient should be able to decide.

Function by function

How the solutions differ

Application
Glede Mastercard — 50M+ stores, online and in-store
GoGiftSuperGavekortet veksles inn på gogift.com til ett valgt merkevare-gavekort; mottaker bruker så det enkelte merkevare-kortet der kjeden aksepterer det
Format
Glede 100% digital — sent via SMS or e-mail
GoGift Digital and physical
Validity
Glede 4 months + 1 year free of charge after activation
GoGift3 år for SuperGavekortet (kilde: gogift.com)
Online use
Glede Works at all online stores that accept Mastercard
GoGiftSuperGavekortet brukes ikke direkte — mottaker veksler det inn til et merkevare-gavekort først, deretter gjelder kjedens egne regler
Use abroad
Glede Yes — Mastercard is accepted everywhere
GoGiftKatalogen inkluderer både nordiske og internasjonale merkevarer (f.eks. Amazon, Adidas, H&M, IKEA)
Digital wallet
Glede is added directly to Apple Pay and Google Wallet
GoGiftSuperGavekortet selv har ingen wallet-integrasjon; de innløste merkevare-gavekortene følger hver kjedes egne regler
Pricing model
Glede 3% service charge, minimum NOK 25 per gift card
GoGiftPer-kort-pris settes av merkevaren + plattformpåslag (GoGift markedsfører "ingen ekstra gebyrer" på pålydende)
Best suited for
Glede Companies that will give complete freedom without curated selection
GoGift Employers who want to control what the recipient can choose

What suits you?

Briefly summarized

There is no one right solution — it's about how much choice you want to give the recipient.

Select Glede if …

Dere vil at mottakeren skal kunne bruke gavekortet helt fritt — på reise, opplevelser, kolonial, lokalt, på nett. Ingen katalog, ingen begrensninger, ingen skjulte gebyrer.

Choose GoGift if…

You prefer to give the recipient a curated selection of brands rather than complete freedom over where the money is spent.

Frequently Asked Questions

About choosing between Glede and GoGift

Yes — and significantly more. Glede is a Mastercard, so it works at all stores that take cards, including all the chains GoGift covers and tens of thousands of online stores and local stores that are not part of GoGift's selection.

Try Glede without commitment period

Create an account, upload a list of recipients and send your first gift card in under five minutes. No setup fee, no commitment period.