VG is Norway's most widely read newspaper, with over two million daily users online, mobile and in print. To deliver high-quality products and services, they have a culture that emphasizes user insight and feedback. They regularly talk to their users to learn how to improve existing and develop new services, and as a thank you for their time, they often give a gift card afterwards.
June Eurora Breian Herdal works with a team to develop new services at VG, and tells a little about why they reward test users. "We get incredibly valuable feedback from users who help us with product development. That's why it's important for us to reward test users with something that is valuable to them."
Gift cards are VG's preferred reward method, as they provide flexibility for the recipient. Juni highlights two particularly important factors:
- It should be quick and easy for users to use the gift card.
- It should be quick and easy for the VG team to give gift cards
Previously, the VG team used a less flexible service. “With our previous solution, we had to send out a code manually to each interview participant. It worked well for sending to a few recipients, but became very time-consuming when sending to larger groups,” says Juni.
When a colleague tipped Juni off that Glede was a simple and effective gift card service for businesses, they decided to test the solution.
“We checked out Glede and immediately saw that it solved our needs!”
** Glede makes rewards easy for all parties**
Since March, the VG team has used Glede to reward more than 500 user tests in connection with various projects.
June highlights 3 features they particularly appreciate:
- Uploading an Excel file with contact information : “It makes it much easier for us when it comes to larger mailings!”
- Order overview : “It’s useful to have a simple overview of all the gift cards we’ve sent out.”
- Send with a card, greeting and branding: “It makes the gift card more personal, and it's easy to add our own tone-of-voice to the service.”
“ Glede is easy to administer for us, and easy to use for the test group!”
Glede has been well received by test users, and Juni tells a little about the response. “The feedback we are getting from users indicates that Glede makes the testing experience more motivating. It creates a feeling that their efforts are appreciated, which is also reflected in the quality of the feedback we receive - it becomes more comprehensive and useful for us in product development.”
“To "gather up" Glede "has become a saying among our test group!"
In conclusion, the VG team says that they can recommend Glede to other companies: “This works well for us and we can recommend others who also give out gift cards to use Glede "It makes the rewards work effective for us, and contributes to better quality of insight and higher stickiness among our test users."
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