February 4, 2026
3
minutes reading time

How ASKO VEST makes employees super happy Glede

Maren Karlstad
HR advisor with administrative responsibility

ASKO is owned by Norgesgruppen and ensures that food is delivered throughout Norway. Every day, the company has more than 700 trucks on Norwegian roads, and with the slogan "We provide Norway with food", ASKO ensures that there is food on the shelves in everything from the largest supermarkets to the small tourist cabin on the plateau.

While ASKO supplies goods to over 2,000 stores, they are also committed to delivering great experiences for their employees. That's why they provide high-quality gifts to employees for Christmas, anniversaries, birthdays and other occasions.

Maren Karlstad is an HR advisor with administrative responsibility at ASKO VEST and explains how this has previously been handled in the company.

"Previously, we used physical gift cards that could only be used at selected shopping centers. This worked perfectly well, but there were some challenges. It took time to purchase the cards and it was not always easy to deliver the card to the recipient. In addition, several recipients struggled to use it. For example, there was one time when an employee was ready to use the gift card, only to discover that he was at the wrong shopping center," she says.

Glede makes gift giving seamless

With Glede The job of giving employee gifts has become significantly easier. Today, Maren typically spends five minutes a month sending out all the gifts that need to be distributed. All the Christmas gifts were sent out in less than half an hour, and for urgent mailings to individual recipients, it usually only takes two to three minutes.

I estimate that I save about two working hours a month by using Glede , compared to the solution we used previously.

As a sender, there are several functions in Glede which Maren particularly appreciates:

Maren attempts to describe the overall impression with Glede "Imagine your foot hurting – that's when you notice it. You rarely think about your foot working when it actually does. The same goes for Glede "It just works, and but I don't think too much about why."

A seamless gift experience for recipients

After a year and a half with Glede Maren has gained good insight into how the recipients experience the solution.

"I was a little unsure about how people would handle this with a digital wallet at first, but it has worked surprisingly well. Almost no one has had any problems, I have received extremely few complaints!", says Maren.

Even the worst dinosaurs manage to use Glede Card !

Maren highlights several specific things that employees appreciate.

Finally, Maren says that she has already recommended Glede on to several other businesses that give gifts to employees. "I think a lot of other companies will benefit greatly from the service, because it makes gift giving as easy and efficient as possible – while making employees super happy!"

Glede has worked great for us!

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