30. August 2023
4
minutes reading time

Schibsted creates engagement during competitions with Glede

Sofia Allstrin
Programmatic Solutions Manager in Schibsted
Glede is perfect for companies that want to save time on gifts, while minimizing the risk of wasting money on gifts that don't get used.

Sofia Allstrin works in Schibsted Marketing Services. She and her team are constantly organizing events with partners, where they run competitions to create engagement. The winners get a prize, of course.

"We have small competitions along the way to create engagement among the participants. It could be the first to answer professional questions, or the winner of a Kahoot we've created."

In the past, Sofia has experimented with various gift cards as prizes.

"We have given physical gift cards to the winners, mostly linked to specific outlets. For example, we've given Fredrik & Louise gift cards to beauty enthusiasts, and Taste of Italy gift cards to cooking enthusiasts."

But this solution was not ideal. Sofia spent a lot of time buying physical gift cards in the store before the events, and it was difficult to know if the winners would be happy with the prize. 

"My team and I were looking for a time-saving way to give prizes. In addition, we wanted to make it clear that the prize comes from Schibsted. We want to be top of mind with the winner, even after the event," says Sofia.

There are so many participants at the events, and it's almost impossible to know what they want in advance.

Glede simplifies everyday life

When Sofia heard about Glede , she saw a golden opportunity to simplify the work with prizes for the competitions.

"I wasn't familiar with a solution that makes it easy to give prizes. In addition, I wanted to avoid physical gift cards and all the work of purchasing."

Sofia highlights three things that she particularly likes about Glede: 

Through Glede , Sofia has found what she believes is the perfect prize for competitions with many participants.

We will definitely continue to use Glede. There will be many events with competitions in the future. There will be gift cards from Glede for the winners.

She believes that Glede is suitable for a variety of occasions, both for small and large companies. 

"Glede is great for companies of all sizes who want to save time on gifts while minimizing the risk of wasting money on unused gifts." 

I love Glede. It makes my life so much easier!

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