How the Norwegian Nurses' Association hit the mark with its Christmas gifts throughout Glede

The Norwegian Nurses' Association (NSF) is a nationwide trade union and interest organization for nurses. They are a central player in Norwegian health policy, and with their more than 100,000 members, they work actively to ensure good working conditions and professional development for their members. 

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Jahne Granskogen is an administrative consultant at NSF, and for several years has been responsible for giving gifts to employees in connection with Christmas, birthdays and anniversaries. With over 300 employees spread across several departments throughout Norway, this job has not always been easy. She highlights the three biggest challenges they have experienced:

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• Time-consuming manual activation of gift cards : When sending out Christmas gifts, Jahne had to activate and handle over 300 cards manually.
• Limited gift selection : Gift cards were limited to a fixed assortment or a few selected stores, and many people really wanted something else.
• Unable to donate : Several employees wanted the option to pass on their gift to a charitable cause.

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Jahne dislikes wasting her time and is no stranger to trying new solutions that can simplify processes. When she heard about Glede from a colleague she thought this could be a good solution they should test. But as a new solution on the market there was uncertainty about whether it was a good idea.

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“Many people are skeptical about new solutions. What has been used in the past is safe and sound, and we were unsure how employees would respond to digital gift cards. In the end, we decided to test it out.” Glede .”

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I want to buy what I want. And I know that many others want it too.

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After the choice was made, Jahne created a company profile for the company and was ready to plan the mailing. There were several things she liked about the solution: 

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• Excel file upload: She could easily upload a file with contact information for all employees. 
• Large selection of cards: I Glede gift givers can choose from hundreds of different cards for every occasion. Jahne had little trouble finding a Christmas card she liked. 
• Nice Christmas greeting: She thought it was nice to be able to include a nice greeting for the employees. 

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It worked great. The whole job was done in a few minutes.

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After the gift was sent out, the initial skepticism has evaporated, as the employees have been delighted. Jahne highlights what she considers to be the biggest benefits for recipients:

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• Complete freedom of choice – Recipients can use the gift card absolutely anywhere, which guarantees they get something they want.
• Use online – The gift card can be used for online payments, in the same way as a regular bank card.
• Opportunity to donate – Several people have given positive feedback that they have had the opportunity to pass on the gift to a good cause they support.
• Always available on the phone – Recipients have the gift card with them on their mobile phone at all times, making it easy to use.

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In just over a month, I can see that over half of the gifts have been used. I'm very happy with that!

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Jahne concludes by saying that she is super happy with the Christmas gift delivery, and she looks forward to using it. Glede for future gift occasions.

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Do you want to spread Glede from your company? Click here to get started in 1-2-3

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